PROFILE.
I am a hard worker, creative, collective worker, adaptable, having an eye for detail.
I have management skills, problem-solving skills, full of knowledge about beer.
I’ve been working in the Brazilian beer market for 11 years, worked as a salesperson, portfolio manager, sales manager and brand manager, strategic planning, import and export.
I provide consultancy services for other companies, training, tastings and all kinds of project involving beer.
Beer is my passion.
During this period in the market, I built a very solid network, I’ve participated directly in the construction of some brands, which are still very important here.
CERTIFIED
Certified Cicerone®
March 2020
Cicerone Certification Program
https://www.cicerone.org/int-en/users/francis-mainardi
BJCP Judge
March 2016


Employment History
Brand Manager, Cervejaria Dogma, São Paulo
September 2015 — November 2021
I took DOGMA for distribution at Multifoods, when they were starting and we turned it into a success story. Until today we work together.
– Strategic Planning
– Sales and distribution management;
– Management and training of the sales team;
– Customer relationship management; – Bar-Restaurant Brigade training
Portfolio Manager – Beverage manager, Multifoods – Multibeer Distributor, São Paulo
January 2015 — June 2021
– Planning and Development of alcoholic beverage portfolio;
– Sales and distribution management;
– Supplier relationship management;
– Customer relationship management;
– Management and training of the sales team;
– Brigade training.
Distributing several brands of beers:
Cervejaria Tupiniquim/Cervejaria Dogma/Koala San Brew/Cervejaria Coruja/Cervejaria Invicta/Cervejaria Jupiter/Cervejaria Roleta Russa.
Importing several brands of beers: Jever, Brewdog, Founders, Anderson Valley, etc.
Beer Hunter – Sales Manager, Lorch Beer Import, São Paulo
March 2013 — December 2014
Imported some beers from Belgium, USA, Germany, Denmark, Great Britain, Japan such as; Cantillon, 3Fountein, Sixpoint, Fantome, The Bruery, Struise, Hitachino, TOOL, among others.
Sales Executive, Cervejaria Colorado – Award Bebidas, São Paulo
June 2010 — March 2013
- Fully engaged with team members to achieve the highest levels of productivity.
Education
Marketing , Universidade Mackenzie, São Paulo
January 2011
Postgraduate, Fundação Getúlio Vargas – FGV, São Paulo
January 2013 — December 2014
Business Administration – Beverage Market
Courses
Beer Sommelier, ABS-SP: Associação Brasileira de Sommeliers – SP
March 2013
Master Of Beer Styles, Instituto da Cerveja Br.
February 2015
Master Of Beer Styles, Siebel Institute of Technology
July 2017